The use of Trison's digital technology helped drive greater speed of service and freed up the staff working in the units to focus on customer service and engagement instead of worrying about updating traditional printed menus and promotions.
Simplicity, clarity with a focus on better customer engagement were the standards of success on which the solution was, and continues to be, measured.
With Upper Crust as an ongoing success, further digital screens have been installed and planned for future sites at the Ritazza coffee shops – all managed by SSP.
Delice de France
Trison have worked with SSP on many stores at most of the UK stations and airports, and the Delice de France brand was able to benefit from the Trison UK experience.
With key locations at busy airports and stations, Starbucks is one of the latest brands managed by SSP to deploy digital screens.
Found in many of the stations across the UK, The Pasty Shop is another SSP brand successfully deploying digital screens and promotional displays. Often in smaller units, the Trison team were successfully challenged to make the very most of the space, and to help the customer with the quick purchasing decision.
Transport hub bars & pubs
SSP also manage most of the bars and pubs found at transport locations in the UK, such as The Merchant Liverpool Street Station and The Grain Loft at Manchester Airport. A variety of solutions are being used at these bars and restaurants, moving the model of digital screens and promotional displays forward in interesting new ways.
SSP is a global brand and Trison UK has been happy to support with digital screens outside of the UK and Ireland, such as at Schiphol Airport and recently in Tel Aviv. The centralised menu management has meant that the addition of these sites has been a seamless process for the SSP team.