Digital as part of the experience
In Oxford a large LED display faces the Westgate shopping centre promoting the films; and in Aldgate, London a high-bright video wall floats in the window as a digital readograph.
At Canterbury, we refitted an antique television with a new digital display. This fits perfectly with the comfortable environment of the bar lobby, with the benefits of being managed as part of the estate and with a high quality image.
Projectors are also used, to create ambience and sometimes to play films or clips, in the lobbies. The key is to ingrate the digital messaging, displays and audio into the building - which is always unique - so that they are part of the experience.