Today saw the launch of the EAT ‘Souperhero’ campaign on London Underground escalator screens at Bank, London Bridge, Liverpool Street, Waterloo and Piccadilly.
Working with a tight deadline, Beaver Group were tasked with bringing the print campaign to life for the digital format. As part of the campaign creative, we shot their ‘Souper Hero’ reveal/shirt rip allowing us in post production to include this weeks soup. The campaign runs for 4 weeks, and the animation changes each week, maximising the potential offered by the digital locations.
For more on our work with EAT, please see the our work page.