EAT ‘souperhero’ campaign on london underground

Today saw the launch of the EAT ‘Souperhero’ campaign on London Underground escalator screens at Bank, London Bridge, Liverpool Street, Waterloo and Piccadilly.

Working with a tight deadline, Beaver Group were tasked with bringing the print campaign to life for the digital format. As part of the campaign creative, we shot their ‘Souper Hero’ reveal/shirt rip allowing us in post production to include this weeks soup. The campaign runs for 4 weeks, and the animation changes each week, maximising the potential offered by the digital locations.

For more on our work with EAT, please see the our work page.